Illustration | Design | Art Direction
Illustration | Design | Art Direction
Readly is a Stockholm-based company whose product is a subscription app giving access to thousands of magazines. I developed very basic brand guidelines into a new fresh look, including many custom evergreen graphic assets.
I selected a new hero serif typeface to reflect the media content and differentiate it from companies in the same market, moved to a lighter colour palette, and introduced simple modular shapes to add emphasis to messaging in layouts.
The result was providing an easily accessible framework for creating templates for many purposes that could easily be used by non-designers in the company for simpler social media posts, and internal communications.