WEBER SHANDWICK 2014 & 2015 Ad Age Top 10 Agency A-List | New York | November 2016 - Present | DESIGNER |
As a full-time Designer in Weber Shandwick’s New York-based creative team, I work on consumer-facing and B2B projects for a wide range of clients. They include Excedrin, Abreva, Simple Skincare, Nespresso, Anheuser Busch, Electrolux, and Johnson & Johnson, for whom I created comprehensive brand guidelines for a new internal department formed following a company restructure.
GROUPM The world's largest media investment group | New York | May 2015 - November 2016 | GRAPHIC DESIGNER | As part of the studio at GroupM Global's headquarters in New York City, I served as GroupM's brand ambassador, creating assets for print, digital and internal communications. I assisted in the process of rebranding the company, developing guidelines on image use. I designed and coordinated the installation of large environmental signage, including wall wraps and 3D relief signs.
ASTOR WINES & SPIRITS New York’s largest Wine & Spirits retailer | New York | February 2010 - April 2015 | GRAPHIC DESIGNER / VISUAL MERCHANDISER | | was responsible for all displays in the store, including permanent signage, seasonal displays and branding elements such as posters. I also create the window displays for Astor’s NoHo storefront. I handled all print collateral needs including advertisements, mailers, shopping bags and branded merchandise for Astor Wines & Spirits and Astor Center, the adjoining culinary educational center. I designed artwork for private wine labels and their packaging. I also manage website content, photographing products and uploading the images to the FTP server.
LE BOOK Trade Publication for the Creative Industry | New York | October 2009 - December 2009 | PRODUCTION INTERN | Tasks included researching credits for high-end fashion campaigns and editorial fashion shoots.
TRAFFIC NYC Illustration Agency | New York | August 2009 - October 2009 | DESIGN INTERN | Tasks included creating mailers, office administration, and assisting in the planning of upcoming exhibitions.
PARSONS THE NEW SCHOOL OF DESIGN BFA ILLUSTRATION 2009 - Transfer from Parsons Paris in 2007
PARSONS PARIS NEW SCHOOL OF DESIGN BFA ILLUSTRATION 2005-2007
COMPUTER AND SOFTWARE
Adobe Photoshop, Illustrator, InDesign, Dreamweaver, MS Office (Word, Excel, Powerpoint, Outlook). Familiar with HTML coding, Wordpress themes, Google Analytics and Mailchimp.
I possess a strong sense of Typography and Color Theory, and can illustrate in many styles. I have experience with Pre-Press File Management and Print Production as well as Product Photography and Photo Retouching. I can also write copy for advertising and signage, and have plenty of studio experience not only with traditional printmaking and screen printing but also with painting in various media.
Native English and Swedish, Fluent German, Competent French and Icelandic.
TASTE FESTIVAL at DIREKTORENHAUS, BERLIN June 2012 | EXHIBITION | Erdenlied Wine Label featured in packaging design exhibition at Taste Festival, an international food festival hosted in Direktorenhaus, a central venue in Berlin for applied arts.
CAP & DESIGN MAGAZINE December 2011 | BLOG | Erdenlied Wine Label featured on the packaging design blog of Scandinavia’s largest graphic design magazine.
THEDIELINE.COM December 2011 | BLOG | Erdenlied Wine Label featured on The Dieline Blog, the most visited packaging design website in the world.
VOGUE ITALY September 2010 | BLOG | “Fox in Forest” Illustration was featured on Vogue Italy’s blog.
EMECO DESIGN MUSEUM June 2009 | PERMANENT COLLECTION | A customized Emeco SuperLight Chair I created for a school assignment is now part of Emeco Design Museum’s Permanent Collection.